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Marketing Automation For Dummies Mathew Sweezey
Publisher: Wiley

How marketers are identifying the highest value prospects. Ideas for optimizing lead quality. Apr 30, 2014 - Avoid these marketing automation mistakes or your business will suffer the consequences. €�It's going to be a big business. May 21, 2014 - This comprehensive report examined 17 offerings in the marketing automation platform space including those from IBM, Adobe, Salesforce and Oracle. Apr 24, 2014 - “In order to make marketing automation business work, you have to help these small businessees solve the first problem, and thats quantifying who my customers are,” said Booth. Apr 16, 2014 - Marketing automation is all about conversion-rate optimization. Apr 3, 2014 - In this brief interview, Ashley Stepien talks a bit about what is happening to the marketing automation market and what platforms are gaining maturity. May 31, 2014 - Here's 5 signs that your business not only needs marketing automation software, but you needed it yesterday. May 12, 2014 - Listening is really at the heart of marketing automation, revenue marketing, and what I am calling (with a hat-tip to Aaron Hurst) purpose-driven marketing. May 13, 2014 - Practical automation examples to power retail marketing strategies and getting the most out of the data pulled through dotMailer's Magento integration. Feb 20, 2014 - Marketing automation platforms aren't just for generating and nurturing new leads. Apr 28, 2014 - The latest automation tools and trends. 7 days ago - Marketing Automation For Dummies Multiply the effectiveness of your campaigns with marketing automationMarketing automation technology has been shown to. Complete the form to download the full report. In fact, an Eloqua benchmark study showed that automated campaigns have more than a 200% higher conversion rate than those without automation.